Use Promo Code SAVE10 To Get 10% Off Your First Order

Why Are Coach Sunglasses So Expensive

Have you ever wondered why Coach sunglasses come with a hefty price tag? You're not alone! Many fashion enthusiasts find themselves questioning the high price of these stylish shades. In this article, we will delve into the reasons behind the seemingly exorbitant cost of Coach sunglasses. So, grab a cup of coffee and let's explore the world of luxury eyewear!

1. The Coach Brand: A Legacy of Luxury

When we think of Coach, we envision a brand synonymous with elegance, sophistication, and quality. Coach has been a leading player in the fashion industry for decades, known for its premium leather goods and accessories. The brand's commitment to craftsmanship and attention to detail have earned it a reputation for excellence. This legacy of luxury extends to their sunglasses, making them highly sought after by fashion-conscious individuals.

2. Premium Materials: A Touch of Class

One of the key factors contributing to the high price of Coach sunglasses is the use of premium materials. Coach uses top-quality materials such as acetate, stainless steel, and titanium to craft their eyewear. These materials not only enhance the durability and longevity of the sunglasses but also add a touch of class to their overall design. By using the finest materials available, Coach ensures that their sunglasses stand the test of time.

3. Superior Craftsmanship: Handmade with Love

Coach sunglasses are not mass-produced on an assembly line. Instead, they are meticulously crafted by skilled artisans who take pride in their work. Each pair of sunglasses undergoes a series of detailed processes, from cutting the frame to polishing and assembling the final product. This level of craftsmanship ensures that every Coach sunglass is a work of art, deserving of its premium price tag.

4. Innovative Design: Staying Ahead of the Curve

Coach is known for its innovative and trendsetting designs. The brand constantly pushes boundaries and stays ahead of the curve when it comes to eyewear fashion. From classic aviators to bold oversized frames, Coach sunglasses cater to a wide range of style preferences. The brand's ability to create unique and fashion-forward designs sets them apart from their competitors, justifying the higher price point.

5. Research and Development: Investing in Excellence

Behind every pair of Coach sunglasses lies extensive research and development. The brand invests heavily in designing and perfecting their eyewear collection. From studying market trends to conducting consumer surveys, Coach leaves no stone unturned in their quest for excellence. This commitment to research and development ensures that each sunglass not only meets but exceeds customer expectations, making them worth the investment.

6. Brand Reputation: A Symbol of Status

Coach sunglasses are more than just a fashion accessory; they are a symbol of status and prestige. Owning a pair of Coach sunglasses signifies a certain level of taste and sophistication. The brand's reputation as a luxury fashion house adds value to their eyewear, making them highly desirable among fashion enthusiasts. This exclusivity and brand recognition contribute to the higher price point of Coach sunglasses.

7. Limited Editions: Rarity Adds Value

Coach occasionally releases limited edition sunglasses, adding an element of exclusivity to their collection. These limited editions feature unique designs, rare materials, or collaborations with renowned artists or celebrities. The scarcity and collectible nature of these sunglasses make them highly sought after by collectors and fashion enthusiasts alike. The limited availability of these special editions further justifies the higher price tag.

8. Quality Assurance: Investing in Customer Satisfaction

Coach places great emphasis on quality assurance, ensuring that their sunglasses meet the highest standards. Each pair of sunglasses undergoes rigorous testing to ensure optimal UV protection, lens clarity, and durability. By investing in quality assurance, Coach guarantees customer satisfaction and instills confidence in their product. This commitment to delivering a superior product comes at a cost, contributing to the overall price of Coach sunglasses.

9. Brand Maintenance: Marketing and Advertising

Maintaining a luxury brand like Coach requires significant investment in marketing and advertising. These expenses include celebrity endorsements, fashion shows, print and digital campaigns, and retail store maintenance. The cost of these activities is ultimately passed on to the consumer, adding to the overall price of Coach sunglasses. However, these efforts also contribute to the brand's image and desirability, making them worth the investment for many fashion-conscious individuals.


Coach sunglasses may come with a higher price tag, but they offer more than just eye protection. They embody a legacy of luxury, superior craftsmanship, and innovative design. The use of premium materials, extensive research and development, and a commitment to quality assurance justify the higher cost. Additionally, the exclusivity, brand reputation, and limited editions further add value to Coach sunglasses. So, the next time you consider investing in a pair of Coach sunglasses, remember that you're not just buying eyewear – you're buying into a world of elegance and style.