The History Of Persol Sunglasses
Sunglasses are more than just a fashion accessory; they serve a vital purpose in protecting our eyes from harmful UV rays and reducing glare. One brand that has been synonymous with quality and style in the world of sunglasses is Persol. With a rich history dating back to the early 20th century, Persol has become a symbol of Italian craftsmanship and elegance. In this article, we will take a journey through time and explore the fascinating history of Persol sunglasses.
Early Beginnings
The story of Persol begins in Turin, Italy, in 1917. Giuseppe Ratti, a photographer and owner of Berry Opticians, had a vision to create technologically advanced eyewear that would cater to the needs of pilots and sports drivers. He named his brand "Persol," derived from the Italian phrase "per il sole," which means "for the sun."
Innovation and Technology
From the very beginning, Persol set out to revolutionize the eyewear industry with its innovative designs and cutting-edge technology. In the 1930s, Persol introduced the first-ever flexible stem system, known as the Meflecto system. This patented design allowed the temples of the glasses to flex and adapt to the shape of the wearer's head, providing unparalleled comfort and fit.
The Iconic Arrow
One of the most recognizable features of Persol sunglasses is the iconic arrow symbol that adorns the temples. This symbol has a fascinating backstory. Originally, the arrow was designed to help Persol's motor racing clientele easily recognize their own glasses. Over time, it became a symbol of quality and craftsmanship, representing the brand's commitment to excellence.
Hollywood Glamour
In the 1960s, Persol sunglasses gained popularity among Hollywood's elite. Iconic actors such as Steve McQueen and Marcello Mastroianni were often seen sporting Persol sunglasses both on and off the silver screen. This exposure catapulted Persol into the realm of high fashion and made them a must-have accessory for the style-conscious.
Craftsmanship and Quality
What sets Persol apart from other sunglasses brands is its unwavering commitment to craftsmanship and quality. Each pair of Persol sunglasses is meticulously handcrafted in Italy by skilled artisans. The brand uses only the finest materials, including premium acetate and crystal lenses, ensuring that every pair of Persol sunglasses is a work of art.
Collaborations and Limited Editions
Over the years, Persol has collaborated with renowned designers and artists to create limited-edition sunglasses that push the boundaries of style and design. These collaborations have resulted in unique and collectible pieces that are highly sought after by sunglasses enthusiasts and collectors alike.
The Persol Museum
To celebrate its rich heritage, Persol opened a museum in Turin, Italy, in 2012. The Persol Museum showcases the brand's evolution over the years, displaying vintage sunglasses, original designs, and historical artifacts. It offers visitors a glimpse into the world of Persol and its contribution to the eyewear industry.
Persol Today
Today, Persol continues to be a leading name in the world of luxury sunglasses. The brand's commitment to innovation, craftsmanship, and timeless style has made it a favorite among discerning individuals who appreciate the finer things in life. Whether you're looking for classic aviators or bold statement frames, Persol offers a wide range of styles to suit every taste and preference.
Conclusion
The history of Persol sunglasses is a testament to the brand's dedication to excellence and innovation. From its humble beginnings in Turin to becoming a global symbol of style and sophistication, Persol has left an indelible mark on the eyewear industry. With its timeless designs, impeccable craftsmanship, and commitment to quality, Persol continues to be a favorite among sunglasses enthusiasts around the world. So the next time you put on a pair of Persol sunglasses, remember the rich history and craftsmanship that goes into each and every pair.